important things to write ad killer

1. create a compelling, “must get more information” headline first
2. stay away from using CAPS or BOLD CAPS
3. write your copy in an enticing fashion
4. write your copy so each point flows smoothly to the next
5. save all the good sales letters you come across and thow away those that scream hype.
6. Once you have sales, request testimonial. place them into your copy
7. this is extremely important. Your copy must be free of errors
8. writing effective copy doesn’t happen the first time you attempt to write it
9. keep your sentences and paragraphs as short as possible
10. never get caught up writing about the features of your offer
11. when you’re writing, include the words “you” and “your” as often as you can
12. always give your contact information
13. add free bonuses
14. remove skepticism
15. establish a control